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McKinsey - Global Strategy Conference |
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As part of the
"Global Strategy Conference"
of its client McKinsey U.S.A.,
p’concept organised a gala evening at a stunning venue designed by famous architect Frank O’Gehry and located directly at the Brandenburg Gate. |
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The 170 guests had a champagne reception directly at the Brandenburg Gate before they entered the building.
Highlight of the evening was an artist who painted a huge picture showing a motive that has been customised according to the clients ideas and communication goals.
Once the dinner had ended the artwork was divided into as many pieces as guests attended the gala. Everyone received a framed, unique piece of artwork. So everyone became part of the entirety and took a piece to remember back home.
The evening concluded with live music in a cosy lounge atmosphere.
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